Senior Partnership Sales Manager

About the job

Job Title: Senior Partnership Sales Manager
Location: Birmingham (Hybrid Working Available)
Contract Type: Full-time, Permanent
Salary: Competitive + Bonus + Benefits

About the Role

We’re recruiting for a Senior Partnership Sales Manager to join a major UK sports and entertainment organisation. This is an exciting opportunity to shape high-value commercial partnerships for one of the country’s most dynamic and high-profile sporting teams.

You will play a key role in driving partnership revenue, creating compelling commercial propositions, and building relationships with major brands across a wide range of sectors. Working closely with senior leaders and internal stakeholders, you’ll manage the full sales cycle — from prospecting and pitching through to negotiation and closing long-term deals.

This role is ideal for a commercially minded partnership specialist with experience in sport, sponsorship, rights holders, or media environments, and who enjoys working at pace within a high-energy commercial function.

Key Responsibilities

Partnership Sales Strategy

• Lead the end-to-end partnership sales process, from initial outreach to closing major commercial agreements.
• Build strategic sales plans to deliver ambitious revenue targets.
• Stay informed on market and category trends within the sponsorship landscape.

Creative Proposition Development

• Develop tailored, insight-led partnership packages that deliver value for both the organisation and the brand.
• Collaborate internally to ensure proposals align with team identity, audience insights, and commercial priorities.
• Create engaging pitch materials that tell a compelling brand story.

Lead Generation & Pipeline Management

• Identify, research, and qualify new partnership prospects across multiple industries.
• Maintain a structured pipeline with clear activity tracking and revenue forecasting.
• Use competitive insights to create urgency and maximise opportunities.

External Engagement & Pitching

• Lead high-impact meetings with senior stakeholders, brands, and agencies.
• Deliver confident, persuasive presentations tailored to each prospect.
• Produce clear, compelling proposals aligned with commercial objectives.

Reporting & Internal Collaboration

• Provide clear and consistent reporting on sales activity, pipeline performance, and deal progress.
• Work closely with colleagues across Marketing, Communications, Ticketing, and Operations.
• Present updates and insights to senior leadership and wider commercial teams.

Candidate Profile

• Proven track record in partnership or sponsorship sales within sport, entertainment, media, rights holders, or agency environments.
• Strong commercial acumen with experience closing high-value deals.
• Excellent stakeholder management skills and confidence engaging with C-suite decision-makers.
• Skilled in building pipelines, generating leads, and managing complex negotiations.
• Creative thinker with the ability to develop compelling partnership propositions.
• Strong communication and presentation skills with an engaging, persuasive style.
• Highly organised with strong project management capabilities.
• Motivated, collaborative, and target-driven.

What Our Client Offers

• Hybrid working arrangement.
• Opportunity to work within a fast-paced, high-profile sporting environment.
• High levels of ownership and strategic influence.
• Supportive and collaborative internal culture.
• Opportunities to work closely with brands, agencies, and senior stakeholders.
• Strong career development and commercial progression opportunities.

How to Apply

If you’re an experienced partnership sales professional with a passion for high-value commercial work and relationship building, we’d love to hear from you.