Area Sales Manager

About the job

Job Title: Territory Sales Manager – Roofing & Building Materials
Location: Field-Based (South UK Region)
Contract Type: Full-time, Permanent
Salary: Competitive base salary + Uncapped Volume Bonus + Company Car (Hybrid/EV) + Benefits

About the Role

We’re recruiting on behalf of a well-established and growing business in the roofing and construction materials sector. As part of a strategic national expansion, they’re seeking multiple Territory Sales Managers to take ownership of regional territories and drive commercial success across a high-performing product portfolio.

This is a field-based sales role with real autonomy, ideal for someone who thrives in a fast-paced, relationship-led environment and has experience selling into the trade. You’ll work closely with merchants, contractors, and specifiers to secure product placement, build long-term relationships, and grow your region through high-impact sales activity.

This role offers uncapped earnings, long-term career progression, and the opportunity to join a business known for quality, service, and innovation.

Key Responsibilities

• Develop and execute a territory sales plan to maximise growth across merchant and contractor networks.
• Identify and convert new business opportunities across independent and national merchants, buying groups, and installers.
• Build strong relationships with branch managers, counter staff, and trade customers to drive product visibility and demand.
• Work with specifiers, architects, and local authorities to secure product placement on commercial and residential projects.
• Conduct site visits, technical demonstrations, and CPD presentations to support specification and usage.
• Support merchant activation through in-branch training, product mornings, and promotional campaigns.
• Build and maintain a healthy sales pipeline, tracking project opportunities from early stage through to fulfilment.
• Collaborate with internal teams to ensure seamless order fulfilment and customer satisfaction.
• Gather market intelligence and competitor insight to inform regional strategy.
• Champion sustainable and innovative solutions within the market.

Candidate Profile

• Proven success in a field-based sales role, ideally in construction, roofing, or building materials.
• Experience selling to merchants, contractors, or both.
• Results-driven, commercially minded, and confident working to volume and revenue targets.
• Strong relationship-building and communication skills at all levels.
• Self-motivated with the ability to manage your own diary, travel, and workload.
• Full UK driving licence and flexibility to travel within the assigned territory.

What Our Client Offers

• Competitive base salary reflective of experience and region.
• Uncapped bonus linked directly to volume and territory growth.
• Hybrid or EV company vehicle.
• 25 days holiday plus bank holidays.
• Pension scheme and private healthcare options.
• Clear progression path within a growing group of companies.
• A supportive culture with strong internal sales and operational support.