Social Media & CRM Executive

About the job

Job Title: Social Media & CRM Executive
Location: Birmingham (Hybrid Working – 3 Days in the Office)
Salary: Up to £35,000 DOE + Benefits
Contract Type: Full-time, Permanent

About the Company

Our client is a leading UK experiences and attractions business, specialising in helping customers discover and book memorable attractions and activities both in the UK and internationally.

The business works with a wide range of major entertainment, travel, and attractions partners and is continuing to grow its presence across the travel and leisure market.

About the Role

We’re recruiting for a creative and proactive Social Media & CRM Executive to help bring the brand to life across social media, content, and CRM.

This is a hands-on role covering social media, short-form video, and email marketing, making it ideal for someone early in their marketing career who wants to build strong, visible experience across multiple channels.

Reporting to the Marketing Director, you'll create engaging content for social, web, and email, manage the day-to-day social presence, and support CRM campaigns that keep customers engaged throughout their journey.

We’re looking for someone enthusiastic, full of ideas, and comfortable both in front of and behind the camera, with a genuine interest in travel, attractions, social media, and connecting with audiences online.

Key Responsibilities

Social Media & Content Creation

• Plan, film, and edit engaging short-form video content across Instagram Reels, TikTok, YouTube Shorts, and other relevant platforms.
• Manage day-to-day posting, scheduling, and community management across social channels.
• Respond to comments and direct messages in a timely and on-brand way.
• Stay up to date with social media trends, emerging formats, and platform changes.
• Support influencer and partner content collaborations where relevant.

CRM & Email Marketing

• Create and schedule engaging email content, including newsletters, promotions, and customer journeys.
• Support CRM campaigns around key promotions and seasonal activity.
• Assist with audience segmentation and personalisation to ensure messaging remains relevant to different customer groups.
• Monitor open rates, click-through rates, and engagement, using insights to improve future campaigns.

Brand & Content Support

• Create content assets for web, social, and email while maintaining a consistent brand voice.
• Capture photo and video content at destinations, events, and in-office activities.
• Work closely with the wider marketing team to align content with campaign priorities.
• Monitor competitor and industry activity to identify new ideas, trends, and opportunities.

Candidate Profile

• Previous experience in a social media, content, CRM, or email marketing role.
• Strong eye for engaging content and confidence filming and editing short-form video.
• Experience using tools such as CapCut, Premiere Rush, or similar video editing platforms.
• Excellent written communication skills with the ability to adapt tone of voice across different channels.
• Some experience using email marketing or CRM platforms would be beneficial.
• Organised, proactive, and comfortable managing multiple campaigns and content pieces simultaneously.
• Comfortable appearing in front of the camera as well as filming and producing content behind the scenes.
• A genuine interest in social media trends, travel, attractions, or the leisure sector would be advantageous.

Values

The business is looking for people who are:

• Ambitious – motivated to develop, contribute, and make an impact.
• Customer-focused – passionate about creating engaging experiences for customers.
• Authentic – genuine and confident in communicating with different audiences.
• Collaborative – enjoys working closely with colleagues, partners, and wider teams.
• Forward-thinking – curious about new ideas, trends, platforms, and opportunities.

What Our Client Offers

• Salary of up to £35,000 depending on experience.
• Hybrid working – 3 days in the Birmingham office and 2 days from home.
• Annual attractions and experience allowance.
• Strong focus on career development and training.
• Supportive and collaborative working environment.
• Regular team events and offsites.
• Generous annual leave and parental leave policies.
• Opportunity to join an ambitious and growing business with clear scope for career development.

The company is committed to diversity and inclusion and makes appointments based on merit through fair and open recruitment processes.

How to Apply

If you're a creative marketing professional who loves social media, short-form content, and engaging audiences online, this is a fantastic opportunity to develop your career within the travel, attractions, and experiences sector. We’d love to hear from you.

About Us

We are a recruitment agency specialising in marketing, digital, creative, and commercial appointments across the UK. We connect talented professionals with ambitious organisations where they can develop their careers, make an impact, and achieve long-term success.