Public Relations Manager

About the job

Job Title: PR Manager
Location: Birmingham
Salary: Competitive, Dependent on Experience
Contract Type: Full-time, Permanent

About the Role

We're recruiting for an experienced and commercially minded PR Manager to join an ambitious and growing business based in Birmingham.

This is an exciting opportunity for a creative and proactive public relations professional to take ownership of the organisation's PR strategy, media relations, brand reputation and external communications.

You'll play a key role in strengthening the organisation's brand presence, building meaningful relationships with journalists and media outlets, and identifying opportunities to secure positive coverage across regional, national and industry publications.

Working closely with senior leadership and wider marketing stakeholders, you'll develop and deliver compelling PR campaigns, thought leadership content and communications initiatives that support the organisation's commercial objectives.

The role combines strategic PR planning with hands-on campaign delivery, making it an excellent opportunity for someone who enjoys identifying newsworthy stories, developing engaging content and turning creative ideas into measurable results.

This position would suit an experienced PR Manager, Public Relations Manager, Communications Manager or Media Relations Manager who understands the commercial value of reputation, visibility and brand positioning.

Key Responsibilities

PR Strategy & Brand Reputation

• Develop and implement proactive public relations strategies aligned with the organisation's wider business objectives.
• Take ownership of PR planning, delivery and performance across the business.
• Identify opportunities to strengthen brand positioning, increase visibility and enhance corporate reputation.
• Work closely with senior stakeholders to develop compelling stories and communicate key business messages.
• Provide strategic communications advice and support to senior leadership.
• Ensure PR activity contributes to wider marketing, commercial and organisational objectives.
• Maintain consistent brand messaging across PR, marketing and digital communication channels.

Media Relations & Press Coverage

• Build and maintain strong relationships with journalists, editors, media outlets and relevant industry contacts.
• Identify and secure opportunities for positive media coverage across regional, national and trade publications.
• Develop proactive media outreach initiatives to raise the organisation's profile.
• Manage incoming media enquiries, interview requests and external communications opportunities.
• Coordinate media interviews and support senior stakeholders with external engagement.
• Identify emerging news stories, industry developments and opportunities to position the organisation within relevant conversations.
• Maintain productive relationships with key media contacts to support long-term PR activity.

Content Creation & Thought Leadership

• Write, edit and distribute engaging press releases, thought leadership articles, case studies and external communications.
• Develop compelling stories that communicate the organisation's expertise, achievements and commercial strengths.
• Work with internal stakeholders to identify content opportunities and develop clear, consistent messaging.
• Translate complex business information into accessible and engaging communications for external audiences.
• Support the development of executive thought leadership and industry commentary.
• Ensure written content reflects the organisation's brand positioning, tone of voice and communication objectives.

PR Campaigns, Events & Digital Communications

• Plan, coordinate and deliver integrated PR campaigns designed to increase brand awareness and engagement.
• Identify opportunities for media initiatives, industry events and external communications activity.
• Work collaboratively with marketing and digital teams to ensure campaigns deliver consistent messaging across channels.
• Support digital PR activity and identify opportunities to strengthen the organisation's online presence.
• Coordinate PR-related events, media opportunities and campaign activities.
• Manage external PR agencies, suppliers and communications partners where required.

PR Performance & Reporting

• Monitor media coverage and evaluate the effectiveness of PR campaigns and communications activity.
• Measure PR performance against agreed objectives and provide clear reporting on results.
• Identify trends, opportunities and areas for improvement through media monitoring and campaign analysis.
• Use performance insights to refine PR strategies and improve future activity.
• Communicate PR achievements, campaign outcomes and recommendations to senior stakeholders.

Stakeholder Management & Collaboration

• Build effective relationships with senior leadership, internal teams and external communications partners.
• Provide practical PR advice and guidance to stakeholders across the organisation.
• Work collaboratively with marketing, digital and commercial colleagues to support wider business priorities.
• Manage multiple PR projects and competing deadlines while maintaining high standards of delivery.
• Challenge existing approaches constructively and contribute fresh ideas to strengthen communications activity.

Candidate Profile

• Proven experience in a PR Manager, Communications Manager, Public Relations Manager or similar position.
• Strong track record of delivering successful PR campaigns and securing positive media coverage.
• Established relationships with journalists, media outlets and relevant industry contacts.
• Excellent written communication skills, with the ability to create engaging, persuasive and commercially relevant content.
• Experience developing PR strategies and translating them into measurable results.
• Strong stakeholder management and relationship-building skills, including the ability to influence senior leadership.
• Experience managing multiple projects and delivering high-quality work to tight deadlines.
• Proactive approach to identifying media opportunities, generating ideas and developing compelling stories.
• Good understanding of digital PR, social media and the wider communications landscape.
• Commercial awareness and an understanding of how effective PR supports brand reputation, visibility and business growth.
• Confidence to work independently, take ownership of PR activity and influence business decisions.
• Creative, organised and solutions-focused, with excellent attention to detail.
• Strong interpersonal skills and the ability to communicate effectively with internal and external stakeholders.

Desirable Experience

• Experience working within either an in-house PR team or public relations agency.
• Experience developing thought leadership campaigns and executive communications.
• Exposure to integrated PR, marketing and digital communications campaigns.
• Experience managing external PR agencies, media partners or communications suppliers.
• Experience monitoring media coverage and reporting on campaign performance.

What Our Client Offers

• Competitive salary and benefits package.
• Opportunity to take ownership of PR strategy and delivery.
• A role with genuine influence over brand reputation and external communications.
• Opportunity to work closely with senior leadership and contribute to wider business objectives.
• Collaborative working environment where creativity, ideas and initiative are encouraged.
• Scope to develop and deliver high-impact PR campaigns and media initiatives.
• Opportunities for ongoing professional development and career progression.
• A varied role combining strategic communications, media relations and hands-on content development.

How to Apply

If you're an experienced PR Manager, Communications Manager or Media Relations professional looking for an opportunity to take ownership of external communications and make a genuine impact on brand reputation and business visibility, we'd love to hear from you.

Please apply with your CV or contact the PYVITAL team for a confidential discussion about this opportunity.

About Us

PYVITAL is a Birmingham-based recruitment and consultancy business supporting organisations across the UK with experienced professionals across Marketing, Communications, Sales, Finance, Operations, HR and senior leadership.

We take a straightforward, people-focused approach to recruitment, working closely with clients and candidates to understand their goals and create successful long-term appointments.

PYVITAL is acting as a recruitment partner on behalf of our client.