Social Media Executive

About the job

Job Title: Social Media Executive
Location: Birmingham
Salary: Competitive, Dependent on Experience
Contract Type: Full-time, Permanent

About the Role

We're recruiting for a creative and commercially aware Social Media Executive to join the marketing team of an ambitious and growing business based in Birmingham.

This is an exciting opportunity for a passionate digital marketing professional who understands what makes social media content engaging, knows how to connect with different audiences and enjoys bringing brands to life through creative storytelling.

You'll play a key role in developing and managing the organisation's social media presence across LinkedIn, Instagram, Facebook and TikTok, producing engaging written, visual and video content that builds brand awareness, encourages audience engagement and supports wider business objectives.

Working closely with the wider marketing team, you'll take ownership of content planning, social media scheduling, community engagement and performance reporting, while identifying emerging trends and opportunities to strengthen the organisation's digital presence.

This is much more than a content scheduling role. You'll have the opportunity to contribute fresh ideas, experiment with different content formats and use social media insights to shape campaigns that deliver meaningful results.

The position would suit an experienced Social Media Executive, Content Creator, Digital Marketing Executive or Marketing Executive who combines creativity with commercial awareness and enjoys taking projects from initial concept through to delivery.

Key Responsibilities

Social Media Content Creation & Development

• Create engaging, relevant and platform-specific content for LinkedIn, Instagram, Facebook and TikTok.
• Produce high-quality written, visual and video content that reflects the organisation's brand identity and tone of voice.
• Develop creative content ideas designed to increase brand awareness, audience engagement and online visibility.
• Create and edit short-form video content, including Instagram Reels and TikTok videos.
• Support filming, photography and other practical content production activities.
• Use content creation tools such as Canva and CapCut to produce engaging social media assets.
• Adapt content formats, messaging and creative approaches to suit different platforms and target audiences.
• Identify opportunities to introduce new content formats and strengthen the organisation's social media presence.

Social Media Planning & Content Management

• Plan, manage and maintain a consistent social media content calendar.
• Schedule and publish content across multiple social media platforms.
• Manage day-to-day social media activity, ensuring content is delivered accurately and on schedule.
• Work closely with the wider marketing team to align social media activity with campaigns, events and business initiatives.
• Ensure consistent branding, messaging and tone of voice across all social channels.
• Manage multiple content projects and competing deadlines while maintaining high creative standards.
• Take ownership of content delivery from initial planning through to publication and performance review.

Social Media Strategy & Audience Engagement

• Identify emerging social media trends, platform developments and opportunities to increase brand visibility.
• Develop content that resonates with target audiences and encourages meaningful engagement.
• Monitor audience behaviour and identify opportunities to improve content relevance and performance.
• Contribute creative ideas that support the organisation's wider social media and digital marketing objectives.
• Balance creative content development with commercial goals and brand positioning.
• Support the development of a consistent and engaging social media presence across multiple platforms.

Community Management & Brand Engagement

• Monitor social media channels and engage with online communities.
• Respond professionally and appropriately to comments, messages and audience interactions.
• Help build positive relationships with followers and strengthen audience engagement.
• Identify opportunities to encourage conversations, interaction and community growth.
• Support influencer partnerships, collaborations and other social media engagement initiatives where relevant.
• Ensure all audience interactions reflect the organisation's brand values and communication standards.

Social Media Analytics & Performance Reporting

• Monitor social media performance across key platforms, including engagement, reach and audience growth.
• Produce regular reports on social media activity and campaign effectiveness.
• Analyse content performance to understand which formats, topics and approaches generate the strongest results.
• Use social media analytics and performance insights to recommend improvements to future content and campaigns.
• Identify opportunities to increase engagement, strengthen brand awareness and improve audience reach.
• Track relevant social media metrics and communicate findings to the wider marketing team.

Marketing Campaigns & Collaboration

• Work collaboratively with marketing colleagues to support wider campaigns, events and business initiatives.
• Contribute social media content and creative ideas to integrated marketing activities.
• Support the promotion of campaigns, announcements and events across relevant social channels.
• Collaborate with internal stakeholders to identify content opportunities and communicate key messages.
• Help ensure social media activity supports the organisation's wider marketing and commercial objectives.
• Take a proactive approach to suggesting improvements and introducing creative approaches to digital content.

Candidate Profile

• Previous experience in a Social Media Executive, Content Creator, Marketing Executive, Digital Marketing Executive or similar role.
• Strong understanding of LinkedIn, Instagram, TikTok and Facebook, including their audiences, content formats and engagement opportunities.
• Experience creating engaging written, visual and video content for different audiences and platforms.
• Confidence producing and editing short-form video content, including Reels and TikToks.
• Excellent written communication skills, with the ability to create engaging copy that reflects a consistent brand tone of voice.
• Experience using content creation and editing tools such as Canva and CapCut.
• Familiarity with social media scheduling platforms and analytics tools.
• Understanding of social media performance metrics, including reach, engagement and audience growth.
• Ability to manage multiple content projects, prioritise workloads and meet deadlines.
• Creative mindset with a proactive approach to identifying trends and generating new ideas.
• Good understanding of how social media contributes to brand awareness, audience engagement and wider business performance.
• Strong attention to detail and the ability to maintain consistent branding across multiple channels.
• Confident working independently while collaborating effectively with the wider marketing team.
• Enthusiasm for digital content, social media trends and creative marketing.

Desirable Experience

• Experience supporting or managing paid social media advertising campaigns.
• Experience creating social media content for multiple platforms and different audience groups.
• Practical experience with photography, filming and video editing.
• Experience supporting influencer collaborations or brand partnerships.
• Experience analysing social media performance and using insights to improve content strategies.
• Exposure to wider digital marketing campaigns and integrated marketing activities.

What We're Looking For

Beyond technical social media experience, we're particularly interested in someone who is naturally curious about digital content and understands why certain posts, videos and campaigns perform well.

You'll be someone who:

• Brings fresh ideas and isn't afraid to experiment with different content formats.
• Understands the importance of creating content for the audience, rather than simply following algorithms.
• Can balance creativity with commercial objectives and brand requirements.
• Takes ownership of projects and follows ideas through from concept to delivery.
• Enjoys getting involved in filming, photography and hands-on content creation.
• Works collaboratively while remaining confident managing their own workload.
• Stays informed about emerging social media trends, platform updates and digital content opportunities.
• Has a genuine passion for social media, storytelling and creative marketing.

What Our Client Offers

• Competitive salary, dependent on experience.
• Full-time, permanent position based in Birmingham.
• Opportunity to contribute to the development of a growing brand.
• Creative freedom to introduce new ideas, content formats and approaches to social media.
• Exposure to a variety of marketing campaigns, events and digital projects.
• Opportunity to develop skills across content creation, digital marketing and social media strategy.
• Supportive and collaborative working environment.
• Opportunities for professional development and career progression.
• A varied, hands-on role combining creative content production, social media management and performance analysis.

How to Apply

If you're a creative Social Media Executive, Content Creator or Digital Marketing Executive who enjoys producing engaging content and wants to make a genuine impact on a growing brand, we'd love to hear from you.

Please apply with your CV. We'd also welcome examples of social media accounts, campaigns, videos or content you've worked on to demonstrate your creativity and experience.

Alternatively, contact the PYVITAL team for a confidential discussion about this opportunity.

About Us

PYVITAL is a Birmingham-based recruitment and consultancy business supporting organisations across the UK with experienced professionals across Marketing, Digital, Communications, Sales, Finance, Operations, HR and senior leadership.

We take a straightforward, people-focused approach to recruitment, working closely with clients and candidates to understand their goals and create successful long-term appointments.

PYVITAL is acting as a recruitment partner on behalf of our client.